Meet Brad Russell, Australia's Tradie SEO Expert
Tradie SEO Expert is led by Brad Russell, an award-winning SEO strategist who has grown a real Perth trade business himself. That is why he builds SEO around how tradies actually win work, not generic agency theory.
The Tradie SEO Expert Who Has Grown a Trade Business
Most agencies treat a plumber the same as a law firm, so tradies end up paying for strategies that were never built for the way they actually win work. Brad Russell built Tradie SEO Expert to fix exactly that.
Brad has spent years driving SEO inside a real Perth trade business, Decorative Concrete WA, ranking their concreting work in front of local customers on Google and Maps. He knows what a quote enquiry is worth and how a tradie actually gets found, because he has done it.
That hands-on trade experience, paired with award-winning SEO across ecommerce and local search since 2009, is why he now ranks electricians, plumbers, roofers and builders right across Australia, from sole operators to multi-van teams.
Brad Russell
Founder & Head of SEO
Brad Russell is the founder of Tradie SEO Expert and one of Australia's most recognised specialists in getting trade businesses ranked on Google. He is a multiple international award-winning SEO strategist who has been building and scaling websites that generate measurable revenue since 2009.
What sets Brad apart is that he has done the work inside a real trade business, not just for one. As Digital Marketing Manager at Decorative Concrete WA, a Perth concreting company with more than 15 years in the trade, he drove the SEO, content and online growth that put them in front of local customers searching for their work.
He holds a Bachelor of Commerce from the University of Western Australia, majoring in E-Commerce, Marketing and Information Systems, and treats search as a technical, behavioural and commercial system rather than just a content tactic. He has also been invited to speak on SEO and digital marketing at major Australian conferences.
Before focusing on trades, Brad scaled a start-up into Australia's largest online kitchenware retailer inside five years and has founded and grown several ecommerce and digital businesses. Today he leads a multi-disciplinary team across SEO, content, web and reporting, pointed entirely at ranking Australian tradies.
- Multiple international award-winning SEO strategist
- Grew the SEO and online presence of Decorative Concrete WA, a Perth trade business
- Building and scaling revenue-driving websites since 2009
- Bachelor of Commerce (E-Commerce, Marketing, Information Systems), UWA
- Invited speaker on SEO at major Australian conferences
- Scaled a start-up into Australia's largest online kitchenware retailer
Brad Teaches Local SEO, Not Just Sells It
Brad is regularly invited to run SEO masterclasses for Australian business owners, breaking down how local search, Google Business Profile and the new AI answers actually decide who gets the call.
The same playbook he teaches on stage, from map-pack rankings to the risks and pitfalls that sink most campaigns, is exactly what he runs for every tradie we take on. No theory he would not stake his own name on.
The Principles We Run On
Four things shape how we work with every trade business we take on.
Specialists, not generalists
We work with trade businesses only. That focus means we already know your job types, your busy seasons and how your customers search, on day one.
Honesty over hype
No guaranteed number-one promises, no smoke and mirrors. We tell you what SEO can realistically do for your trade and by when.
Plain English, always
You will never get a report full of jargon you have to decode. We explain what we are doing, why, and what it is producing, in language that makes sense.
Judged on real work
We measure ourselves by the calls and booked jobs your SEO generates, not by traffic charts that look nice and change nothing.
What It Is Like to Work With Us
We keep it straightforward. You deal with the people doing the work, you always know where things stand, and you are never locked in.
- 1One senior team on your account, with direct access. No junior hand-offs or account-manager runaround.
- 2Plain-English reporting every month showing rankings, calls and leads, tied back to real jobs.
- 3Month to month. No lock-in contracts, and you own your website, content and data.
- 4We start with your trade and your market, never a recycled template built for another industry.
The People Behind the Work
A small, senior team handles every trade account in-house. No outsourcing, no revolving door.
SEO Strategy
Keyword research, local rankings and the map pack work that gets your trade found in every suburb you cover.
Content
Service pages, suburb pages and guides written around the jobs your customers actually search for.
Web Development
Fast, mobile-first trade websites built to turn a Google search into a phone call.
Reporting and Ads
Call tracking, plain-English reporting and Google Ads to fill the gap while your rankings build.
Ready to Get the Phone Ringing?
Book a free consultation. We'll show you exactly where you sit, who's beating you, and what it takes to get to page one.
- See exactly where you rank and what it takes to win
- Month to month, no lock-in contracts
- Australia-wide, and we only work with tradies