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Practical SEO advice for Australian trade businesses. No fluff, no generic marketing talk. Just what actually works for electricians, plumbers, roofers, builders, and every other trade trying to rank above the directories.

Tradesman in a hi-vis vest holding a phone showing a map result, with his white ute parked on a suburban street behind himFeatured
AI Search

How to Get AI Citations for Tradies

A citation is when an AI answer uses your page as a source and links it. For a tradie, most of the work is unglamorous: make sure the bots can read the site, then be the page that actually answers the question underneath the question.

4 September 20266 min read
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All Articles

Tradesman in hi-vis shaking hands with a homeowner at the front door of a suburban brick house, work ute parked on the verge
AI Search

How to Get AI Mentions for Tradies

A mention is the AI naming your business when somebody asks who to call. You do not win it on your website alone. You win it by having the same story about you in enough places that the answer looks obvious.

4 September 20266 min read
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Australian tradesman in hi-vis checking his phone beside a white work ute on a suburban street
Google Updates

Google's August 2026 Spam Update: What Tradies Need to Know

Google started rolling out its third spam update of the year on 18 August. Most honest tradie websites will not feel a thing. The ones running mass-produced suburb pages or a bulk backlink package might.

20 August 20266 min read
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Australian tradie reviewing SEO strategy on a laptop at a workbench
SEO Strategy

DIY SEO vs Hiring an SEO Agency for Tradies

Every tradie considers going it alone on SEO at some point. Here is an honest look at what it costs, where DIY falls short, and when bringing in a specialist pays off.

10 July 20268 min read
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Tradie reviewing Google Ads and SEO results on a phone at a job site
Lead Generation

SEO vs Google Ads for Tradies: Leads and ROI

Both channels can fill your calendar. But they work differently, cost differently, and suit different situations. Here is a clear breakdown so you can make the right call for your trade business.

10 July 20269 min read
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Tradie business owner reviewing SEO agency proposals on a tablet
Agency Selection

How to Choose the Right SEO Agency for Tradies

There are thousands of SEO agencies in Australia. Most of them will not understand your trade business, your customers, or the keywords that actually bring in jobs. Here is how to find the ones that do.

10 July 20267 min read
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Tradie website being reviewed for SEO errors on a laptop
SEO Strategy

Common Tradie SEO Mistakes That Cost You Leads

The tradie businesses that get the most calls from Google are not necessarily doing everything right. They are just making fewer of these specific mistakes than the competition.

10 July 20268 min read
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Google search results showing a tradie business climbing to page one
SEO Strategy

How Long Does SEO Take to Work for Tradies?

The honest answer is 3-6 months for first meaningful results, 6-12 months for strong rankings, and 12+ months for SEO to become a genuine lead-generation asset. Here is what actually affects that timeline.

10 July 20267 min read
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