Google Ads & SEO for Australian Tradies
- Booked calls from week one
- Every click tracked to a real call
- Google Guaranteed via Local Services Ads
- Ad spend stays separate from our fee
Free, no-obligation audit. Australia-wide, tradie-only.
Want leads coming in now without paying per click forever?
Running Google Ads and SEO separately is like paying two different people to do the same job with no coordination. Keyword insights from your Ads account should feed your SEO content. Your top-ranking organic pages should be the landing pages your Ads sends traffic to.
We manage both under one roof so the data flows both ways. You get immediate leads from Ads while your organic rankings build. When your organic traffic is strong enough to carry the load, you have the option to reduce Ads spend without the phone going quiet.
Your business, top of the map pack.
Sound familiar?
- Your ad budget vanishes with nothing left behind
- You're bidding against every tradie in town
- An agency runs your ads but ignores your site
- You can't tell which clicks became calls
- You want fast leads AND a long-term fix
What Search Engine Marketing (PPC) Actually Covers
Tradies win on Google Ads by running the right mix of campaign types, not one blunt campaign. Tap through the ones that book the most jobs.
Top of Google the moment they search
Search ads put you above the map pack when someone types 'emergency electrician near me'. We build tight, trade-specific campaigns and ruthlessly cut the wasted spend that quietly drains most tradie ad accounts.
- Trade and suburb keyword research mapped to real jobs
- Ad copy and call extensions written to earn the call
- Aggressive negative-keyword management to kill wasted spend
- Bid and budget management so the best hours get the money
Google Guaranteed, pay per lead not per click
Local Services Ads sit right at the very top with the green Google Guaranteed badge and charge per lead, not per click. For most trades they're the cheapest, highest-trust calls on the page.
- Google Guaranteed verification and profile setup
- You pay per genuine lead, not per click
- Dispute management to claw back junk or off-target leads
- Review strategy to lift your Local Services ranking
Stay in front of the ones who didn't call
Most people don't book the first time they land on your site. Remarketing keeps your name in front of them across Google and YouTube until they're ready to pick up the phone.
- Follow up visitors who didn't call the first time
- Banner and YouTube placements across the Google network
- Audience targeting by suburb and job type
- Cheap, high-frequency reminders that close warm leads
Top of Google the moment they search
Search ads put you above the map pack when someone types 'emergency electrician near me'. We build tight, trade-specific campaigns and ruthlessly cut the wasted spend that quietly drains most tradie ad accounts.
- Trade and suburb keyword research mapped to real jobs
- Ad copy and call extensions written to earn the call
- Aggressive negative-keyword management to kill wasted spend
- Bid and budget management so the best hours get the money
How We Deliver Your Search Engine Marketing (PPC)
Every part of the work, in order. Open any step to see exactly what we do and why it moves the needle for your trade.
Book a Consultation- 01
Why Tradies Need Both Paid and Organic
Read moreLessGoogle Ads is fast. You can be visible for 'emergency plumber Sydney' within hours of launching a campaign. But the moment your budget runs out, the ad disappears. There is no residual value.
SEO is slow at first. It takes months to build ranking authority. But once you rank organically for 'plumber Sydney', that position produces leads around the clock without a per-click cost.
Ads or SEO Alone
- ✕Ads-only: zero calls the moment budget is paused or exhausted
- ✕SEO-only: 3-6 month wait before meaningful call volume begins
- ✕Treating them as separate channels wastes the keyword intelligence Ads provides
- ✕Leaving page-one real estate to competitors who run both channels
- ✕No safety net if one channel is disrupted by Google algorithm changes
- ✕No compound effect, the channels never reinforce each other
Paid and Organic Combined
- Ads drive calls from week one while SEO builds
- Ad keyword data reveals which terms convert, SEO targets those first
- Brand appears in multiple page-one positions, crowding out competitors
- Ad spend can be reduced as organic rankings mature
- Remarketing re-engages organic traffic who did not call first time
- One reporting dashboard covers both channels transparently
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How We Run Google Ads for Tradies
Read moreLessGoogle Ads for trade businesses is not the same as running a general retail campaign. The intent signals, the match types, and the negative keyword lists that matter are trade-specific.
- 1
Trade Keyword Research
We identify high-intent, high-volume search terms your customers use when they are ready to book. We exclude research and DIY queries that waste budget on unqualified clicks.
- 2
Ad Copy That Converts
Tradie ads need urgency, specific local signals, and a clear call to action. We write and test multiple ad variations to find what your market responds to.
- 3
Landing Page Alignment
Ads that send traffic to a generic homepage waste money. We build or recommend dedicated landing pages that match the search intent and convert visitors to calls.
- 4
Negative Keyword Management
A tradie campaign without a thorough negative list leaks budget on job-seeker searches and DIY queries. We maintain an aggressive negative list from day one.
What Are Google Ads for Tradies?
Google Ads for tradies are paid search campaigns that place your business at the top of Google above organic results when someone searches for your trade in your area. You pay per click. A well-managed tradie campaign targets high-intent calls, people who are ready to book, not website traffic for its own sake.
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Campaign Timeline: What Happens Month by Month
Read moreLessMonth Google Ads Activity SEO Activity 1 Campaigns live, ads generating calls Technical audit, GBP optimised, priority pages updated 2-3 A/B testing ad copy, refining negative keywords Suburb pages live, citations built, link outreach begins 4-5 Ad data reveals top-converting search terms SEO targets those exact terms; organic rankings begin moving 6+ Ad budget held or scaled based on ROI data Organic rankings mature, reducing reliance on paid spend Indicative roadmap. Actual pacing depends on trade and market competitiveness.
The Keyword Feedback Loop
The most underused advantage of running both channels together is the conversion data your Ads account accumulates. After 60-90 days, you know exactly which search terms are producing calls and which are burning budget.
We feed that data directly into the SEO strategy. If 'emergency electrician Northcote' is converting at a low cost per lead in Ads, it becomes the next suburb page priority for organic ranking.
Most tradie Ads accounts we audit are burning 30-40% of their budget on irrelevant searches. The phone rings less often than it should, and the client assumes Google Ads just doesn't work for their trade. Nine times out of ten, it is a setup problem, not a platform problem.
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Google Local Services Ads vs Standard Search Ads
Read moreLessGoogle now offers two paid ad products relevant to tradies: Local Services Ads and standard Search Ads. They appear in different positions and have different billing models.
Feature Local Services Ads Search Ads Position on page Above everything, even regular ads Below LSA, above organic results Billing model Pay per verified lead (call or message) Pay per click Requirement Google Guaranteed badge, background check required Google Ads account only Keyword control Less control over which queries trigger ads Full keyword and bid control Best for Plumbers, electricians, HVAC where Google Guaranteed is available in AU All trade types LSA availability varies by trade and location in Australia. We advise on which product suits your specific situation.
Local Services Ads Can Deliver Leads at Lower Cost
For trades where Google Guaranteed is available in Australia, Local Services Ads often deliver leads at a lower effective cost per call than standard Search Ads. We assess both options and recommend the combination that makes the most sense for your trade, city, and budget.
- 05
Reporting: What You See Every Month
Read moreLessWe report on the numbers that matter for a trade business. Not vanity metrics like impressions or page views, actual calls and leads generated from both channels.
- Number of tracked calls from paid and organic search, reported separately
- Cost per call from Google Ads so you can compare it against job revenue
- Organic ranking positions for your primary and suburb keywords
- Ads spend breakdown by campaign and top-performing search terms
- Conversion rate from click to call on your landing pages
- Month-on-month trend so you can see compound improvement clearly
See What Your Ads Budget Should Actually Be Producing
We audit tradie Ads accounts and show you where the budget is leaking before you commit to anything.
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What Is Included: Paid and Organic Together
Read moreLessWhen we manage Google Ads and SEO together, the deliverables are clear from month one. You know exactly what is being built and how each piece connects to the other.
Channel Deliverable What It Does for Your Business Google Ads Campaign build and keyword research Targets the highest-intent search terms for your trade and city from day one Google Ads Ad copy writing and A/B testing Finds the message and format that produces calls, not just clicks Google Ads Negative keyword list management Stops budget leaking to job-seeker searches, DIY queries, and competitors Google Ads Landing page recommendations Ensures Ads traffic lands on pages built to convert, not your generic homepage SEO Google Business Profile optimisation Lifts map pack position and builds the review signals that drive call button taps SEO Suburb page creation Earns organic rankings for your service plus each suburb you want to dominate SEO On-site technical SEO and schema markup Ensures Google can read and rank every page you need to be found for Both Monthly reporting dashboard Calls, rankings, spend, and cost per lead, all in one transparent report All deliverables confirmed in scope before work begins. No vague retainers.
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How Pricing Works for SEO and Google Ads
Read moreLessPricing for a combined SEO and Google Ads service is based on what your market and goals actually require, not a generic package price that may be too thin or too broad for your situation.
- 1
Free Ranking Audit
We audit your current Ads account (if one exists), your organic rankings, and your GBP. This gives us a clear picture of where you are and what the gap is to where you want to be.
- 2
Budget Recommendation
We calculate a recommended Ads budget based on the average cost per click for your top keywords and the call volume that budget is likely to produce in your specific market.
- 3
Scope and Investment
We propose a management fee based on the number of campaigns, the complexity of the keyword landscape, and whether suburb page SEO is starting from scratch or building on existing content.
- 4
No Long Lock-In
We ask for a minimum initial term to gather enough data to optimise properly, then move to a month-by-month arrangement. You are not locked into a contract that does not reflect results.
Your Ad Spend Is Separate From Our Management Fee
Your Google Ads budget goes directly to Google. Our management fee covers the strategy, campaign build, ongoing optimisation, and reporting. We never take a percentage of your ad spend, so you always know exactly what you are paying Google and what you are paying us.
Exactly What's Included
No vague retainer. Here is exactly what we manage for you, in plain English.
Google Ads campaign build and management
Full search campaign setup, ongoing optimisation, bid management and monthly tuning to keep your cost per lead falling.
Local Services Ads setup
Google Guaranteed verification, LSA profile build and lead-dispute management so you only pay for real enquiries.
Keyword and negative-keyword management
We target the searches that book jobs and continuously block the ones that waste your spend.
Call and conversion tracking
We track every call and form so you see exactly which clicks became booked jobs, and your true cost per lead.
Ad copy and landing page alignment
We make sure the pages your ads point to are fast, relevant and built to turn a click into a phone call.
Transparent reporting
A plain-English monthly report on calls and cost per lead, with your ad spend always kept separate from our fee.
Google Ads campaign build and management
Full search campaign setup, ongoing optimisation, bid management and monthly tuning to keep your cost per lead falling.
Local Services Ads setup
Google Guaranteed verification, LSA profile build and lead-dispute management so you only pay for real enquiries.
Keyword and negative-keyword management
We target the searches that book jobs and continuously block the ones that waste your spend.
Call and conversion tracking
We track every call and form so you see exactly which clicks became booked jobs, and your true cost per lead.
Ad copy and landing page alignment
We make sure the pages your ads point to are fast, relevant and built to turn a click into a phone call.
Transparent reporting
A plain-English monthly report on calls and cost per lead, with your ad spend always kept separate from our fee.
Real Results for Real Tradies
Air Conditioning Installer: 300% Growth, Tripled Conversions
A family-run air conditioning and split-system installation business serving Perth's northern suburbs. Strong on the tools, close to invisible on Google.
185
Monthly leads, up from 38
300%+
Organic traffic growth
Air Conditioning & HVAC · Perth, WAOutdoor Living Builder: 248% Organic Traffic Growth
A Perth outdoor-living company that designs and builds patios, pergolas and alfresco areas. A quality builder in a crowded, competitive local market.
6 months
Booked out in advance
248%
Organic traffic growth
Outdoor Living, Patios & Pergolas · Perth, WAPerth Electrician: 510% More Organic Leads
A small father-and-son electrical team serving customers across Perth. They had just invested in a new website, but it was not yet generating the organic visibility or steady enquiries they needed.
510%
More yearly leads from organic
365%
Yearly organic traffic growth
Electrical Services · Perth, WAWhat Tradies Say
Real reviews from Australian trade businesses we've helped rank higher and win more work.
Swipe to read more reviews
Frequently Asked Questions
Should I run Google Ads and SEO at the same time?
For most tradies, yes. Ads bring calls in week one while SEO builds free rankings that lower your cost per lead over time. Together they cover both the short and long game.
What happens to my leads if I pause Google Ads?
Your ad leads stop the day you pause, which is why we build your SEO alongside them. The organic rankings keep working whether the ad budget is on or off.
How much should a tradie spend on Google Ads?
There is no single right answer. It depends on your trade, city, average job value, and how competitive the market is. We calculate a recommended starting budget based on the average cost per click for your top keywords and the conversion rate we see in comparable accounts. A custom budget recommendation is part of your free audit.
Do Google Ads work for all trade types?
Yes, though the cost and competition vary significantly. Emergency service trades like plumbing and electrical have higher CPCs because the intent is immediate and the job values are high. Trades with longer consideration periods, like building or renovation, need different campaign structures.
Can I pause Google Ads without losing my SEO progress?
Yes. Your SEO progress is entirely independent of your Ads account. Organic rankings are earned through content, links, and technical signals, not by paying Google. You can pause Ads at any time without affecting your organic positions.
What is a good click-to-call conversion rate for tradie ads?
For emergency services trades, well-managed accounts typically see 10-20% of ad clicks convert to a tracked call. For higher-consideration trades, 5-10% is reasonable. Landing page quality is the single biggest lever, generic homepage landing pages consistently underperform purpose-built service pages.
Do you lock me into a contract for Google Ads management?
We do not have long lock-in contracts. We ask for a minimum initial term to allow enough data to optimise properly, then move to a month-by-month arrangement. If we are not producing results, you should be able to leave.
How do I know if my current Google Ads are set up correctly?
The clearest signs of a poorly set up tradie Ads account are high spend with few booked jobs, ads triggering for job-seeker or DIY searches, and all traffic landing on a generic homepage. We audit existing accounts in your free consultation and show you the specific changes that would change the outcome.
What happens to my Ads account if I stop working with you?
Your Google Ads account is yours. We do not own or hold your campaigns. You keep full access to the account history, keyword data, and conversion tracking at all times. If you leave, you take everything with you.
Ready to Get the Phone Ringing?
Book a free consultation. We'll show you exactly where you sit, who's beating you, and what it takes to get to page one.
- See exactly where you rank and what it takes to win
- Month to month, no lock-in contracts
- Australia-wide, and we only work with tradies