Tradie SEO Agency
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The specialist SEO agency for Australian tradies. We rank you above the franchises and lead-gen directories, in the suburbs you actually work, and turn those searches into booked jobs.
Your business, top of the map pack.
SEO Built Only for Australian Trade Businesses
Tradie SEO Expert is a specialist SEO agency for tradies. Tap through what we do to get electricians, plumbers, roofers and builders ranking above the franchises and the lead-gen directories.
Own the Google Maps pack and your suburb searches, where local customers with their wallet out actually look for a tradie.
- Google Business Profile management
- Suburb page strategy
- Citation audit and build
- On-site technical SEO
- Local link building
- Call and ranking reporting
SEO and Google Ads run together so you take the paid and organic results at once, with fast leads today and free rankings building underneath.
- Google Ads campaign build and management
- Local Services Ads setup
- Keyword and negative-keyword management
- Call and conversion tracking
- Ad copy and landing page alignment
- Transparent reporting
Get named by ChatGPT, Google AI Overviews and Perplexity when they answer tradie questions, before your competitors are.
- GEO audit
- Direct-answer content blocks
- Fact-dense page rewrites
- Schema and FAQ markup
- Server-render and llms.txt setup
- Citation monitoring
A fast, mobile-first website with SEO built in from day one, not bolted on later. Built to rank and built to convert the visit into a call.
- Research-first page plan
- Design mockup and sign-off
- Mobile-first custom build
- Schema markup throughout
- Speed optimisation
- You own it, always
Local SEO
Own the Google Maps pack and your suburb searches, where local customers with their wallet out actually look for a tradie.
- Google Business Profile management
- Suburb page strategy
- Citation audit and build
- On-site technical SEO
- Local link building
- Call and ranking reporting
Search Engine Marketing (PPC)
SEO and Google Ads run together so you take the paid and organic results at once, with fast leads today and free rankings building underneath.
- Google Ads campaign build and management
- Local Services Ads setup
- Keyword and negative-keyword management
- Call and conversion tracking
- Ad copy and landing page alignment
- Transparent reporting
AI Search (GEO)
Get named by ChatGPT, Google AI Overviews and Perplexity when they answer tradie questions, before your competitors are.
- GEO audit
- Direct-answer content blocks
- Fact-dense page rewrites
- Schema and FAQ markup
- Server-render and llms.txt setup
- Citation monitoring
SEO Web Design
A fast, mobile-first website with SEO built in from day one, not bolted on later. Built to rank and built to convert the visit into a call.
- Research-first page plan
- Design mockup and sign-off
- Mobile-first custom build
- Schema markup throughout
- Speed optimisation
- You own it, always
How Tradie SEO Actually Works
SEO is not magic and it is not a switch you flick. It is a steady build that turns Google searches into phone calls. Here is exactly how we do it, and what to expect.
What to expect: early movement in the Maps pack within the first couple of months, then steady, compounding growth. Anyone promising a guaranteed number one overnight is not being straight with you.
- 1
We Find the Searches That Pay
First we work out exactly what your best customers type into Google before they book, then which of those searches you can realistically win.
- 2
We Build Pages Google Trusts
We fix the technical side and build fast, clear pages for your services and suburbs. This is what earns rankings, and it is why SEO takes a few months to compound.
- 3
We Win Your Local Area
We optimise your Google Business Profile and local signals so you show up in the Maps pack when someone nearby needs your trade right now.
- 4
You See Calls, Not Just Clicks
You get plain-English reporting on rankings, calls and form leads. We track the number that matters to your business: booked jobs.
Real Results for Real Tradies
185 Booked Leads a Month, Up From 38
A family-run Perth air con installer was strong on the tools and close to invisible on Google. We went narrow and deep on local: suburb pages, a tuned Google Business Profile and a site built to turn mobile searches into calls.
185
Monthly leads, up from 38
300%+
Organic traffic growth
Air Conditioning & HVAC · Perth, WA248% More Traffic for a Perth Patio Builder
A quality outdoor-living builder in a crowded market had the workmanship but not the visibility. A content-led campaign built topical authority around patios and pergolas, paired with a site that turned the new traffic into quote requests.
248%
Organic traffic growth
6 months
Booked out in advance
Outdoor Living, Patios & Pergolas · Perth, WA510% More Organic Leads for a Perth Sparky
A father-and-son electrical team had a brand-new website that wasn't pulling enquiries. A local-first campaign, Google Business Profile, suburb and service pages, useful content and a faster site, turned it into a genuine lead engine.
510%
More yearly organic leads
365%
Yearly organic traffic growth
Electrical Services · Perth, WAIndustries We Cover
We already know your jobs and how your customers search for them. Pick your trade.
SEO for Electricians
Get found for emergency callouts and high-value electrical jobs before your competitors.
SEO for Plumbers
Rank for urgent ‘plumber near me’ searches the moment a pipe bursts.
SEO for Roofers
Show up first when storm season sends homeowners looking for roof repairs.
SEO for Builders
Win the high-value renovation and new-build searches that fill your pipeline.
SEO for Painters
Rank across your suburbs for repaint jobs, residential and commercial.
SEO for HVAC & Air Con
Be the first call when the heat hits and everyone needs their aircon sorted.
SEO for Landscapers
Get found for design-and-construct work, not just cheap mow-and-go.
SEO for Pest Control
Rank for urgent pest and termite searches the moment they start looking.
SEO for Locksmiths
Own the emergency lockout searches where the fastest to rank wins the call.
The SEO Agency That Actually Speaks Tradie
Most agencies chase every industry at once and treat you like a line item. We only work with trade businesses, so we already know your jobs, your customers and how they search.
Generic SEO agencies
- Generalist agencies spread thin across dozens of niches.
- Traffic vanity metrics that never turn into booked jobs.
- Monthly reports full of graphs that say nothing.
- 12-month lock-in contracts with buried exit clauses.
- Proprietary platforms you lose if you ever leave.
Tradie SEO Expert
- 100% tradie-focused. We work with no other niche.
- Ranked for the jobs that actually pay well.
- Plain-English reporting. No jargon, no vanity metrics.
- Month-to-month contracts. No lock-in.
- You own your website, your content and your data.
What Tradies Say
Real reviews from the Australian trade and small businesses we work with.
Swipe to read more reviews
Tradie SEO, Answered
What is SEO for tradies?
It is search engine optimisation aimed at trade businesses. We get you ranking on Google and in the Maps pack for the jobs your customers search, like emergency callouts and quotes in your suburbs.
How long does tradie SEO take to work?
Local rankings and the Maps pack often move in the first couple of months, then compound. Competitive terms take longer. We report on real calls and leads, not just clicks.
How much does SEO for tradies cost?
It depends on your trade, your competition and how fast you want to grow. We give you a custom quote after a free audit. No lock-in, month to month.
Which trades do you work with?
Electricians, plumbers, roofers, builders, painters, HVAC and air con, landscapers, pest control and locksmiths, across Australia. If you are on the tools, we can help.
Do I have to sign a long contract?
No. We work month to month. If we are not earning our keep, you can leave, and you keep your website, content and data.
SEO or Google Ads. Which is better for a tradie?
Ads bring calls fast but stop the day you pause them. SEO builds free rankings that lower your cost per lead over time. For most tradies we run both together.
More questions? See all FAQs
Ready to Get the Phone Ringing?
Book a free consultation. We'll show you exactly where you sit, who's beating you, and what it takes to get to page one.
- See exactly where you rank and what it takes to win
- Month to month, no lock-in contracts
- Australia-wide, and we only work with tradies