Monthly leads, up from 38
Organic traffic growth
Keyword positions gained
Results measured over a 7-month campaign.
The Challenge
This installer did great work but sat well below the national franchises and lead-aggregator directories in local search.
Competing head-on was not realistic, so the plan had to be precise and local: target the suburbs and searches the business could actually win, rather than spreading thin, and make every page earn its place.
Most enquiries came through mobile, and the site was not built to turn those visits into calls and quote requests.
The Work
We went narrow and deep on local. Own Perth's northern suburbs in the map pack and organic results, and make every page earn its keep.
Local Keyword Targeting
Perth-centric and suburb-level terms mapped to dedicated pages built to convert local searchers.
Google Business Profile
Category, description and service area optimised, twice-monthly posts, and a steady flow of reviews, all replied to.
On-Page EEAT
Suburb service pages with FAQs, 'why choose us' credibility, and Google reviews pulled onto key pages.
Conversion Optimisation
Tap-to-call high on the page, mobile-first call and book buttons, and clear service and pricing CTAs.
The Results
Over a 7-month campaign the numbers moved hard, and they moved on the metrics that pay: local visibility, traffic and booked conversions.
Organic sessions grew from 517 to 1,656, monthly conversions climbed from 38 to 185, and 8 Perth terms landed in the top two positions.
Google Business Profile reviews grew 89%, adding 17 reviews, and profile impressions rose 205%. That is local SEO compounding: more visibility feeds more trust, which feeds more calls.
Exceptional results through a targeted local SEO approach: localised conversions, sharper keyword targeting, a stronger profile and suburb pages built to convert.
Frequently Asked Questions
Can a small air conditioning business really compete with the big brands?
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Yes. This installer still tripled conversions by going local and specific, rather than trying to outrank national advertisers on broad, high-competition terms.
How long did these results take?
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The headline growth landed across a 7-month campaign. Local SEO tends to show early movement in the map pack, then compounds as content and reviews build.
What made the biggest difference in this campaign?
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Focusing everything on local. Suburb-level pages built to convert, a properly optimised Google Business Profile and a steady flow of reviews moved the map pack and organic rankings quickly.
Can you get similar results for other trades?
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The local-first playbook of suburb pages, Google Business Profile and reviews on a conversion-focused site carries across trades. The keywords and market differ for a sparky, a plumber or a builder, so the plan is tailored, but the principles are the same.
Want results like these? Explore our tradie SEO services or book a free consultation.
