Booked out in advance
Organic traffic growth
International search awards
Results measured over a 12-month campaign.
The Challenge
The outdoor-living market in Perth is busy, with plenty of builders chasing the same high-intent searches.
The business had the workmanship and the portfolio, but its site was not ranking or converting to its potential.
The goal was more qualified organic enquiries, not just traffic for the sake of it.
The Work
This was a content-led SEO campaign paired with a web design uplift. Build topical authority around outdoor living, then make sure the site turned that visibility into quote requests.
Content Marketing
A structured content program targeting the questions and searches real buyers use when planning a patio or pergola.
Web Design Uplift
A cleaner, faster, conversion-focused site so more of the new traffic turned into enquiries.
Local SEO
Perth-focused optimisation to win high-intent local searches for patio and outdoor-living work.
Topical Authority
Interlinked content built around outdoor living to earn rankings across a whole cluster of terms, not just one page.
The Results
Over a 12-month campaign, organic traffic grew 248%. The content program lifted top-three keyword rankings and page impressions for high-intent patio searches.
Buyers researching a patio have dozens of questions before they enquire. Answering them on-site captured the search, built trust, and warmed the lead before the first call.
The enquiries converted: the builder was soon fully booked six months in advance, working from a pipeline of qualified quote requests rather than chasing work.
The campaign was strong enough to be shortlisted as a finalist at international search awards, on the back of qualified enquiries rather than vanity traffic.
A content-led approach that turned a strong builder's invisible website into a genuine lead engine, recognised as a finalist at international search awards.
Frequently Asked Questions
Does content marketing actually generate leads for builders?
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It does when it targets real buyer questions and sits on a site built to convert. Here, a content-led program grew organic traffic 248% and fed qualified enquiries.
Is this the same approach you would use for my trade?
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The principles carry across trades: own the high-intent local searches, build authority with genuinely useful content, and make the site convert. The specifics are tailored to your trade and market.
How long before the content started ranking?
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Content-led SEO builds over months, not days. Here the momentum came across a 12-month campaign as the interlinked content earned topical authority and top-three rankings for high-intent patio terms.
Do I need a new website to get results like this?
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Not always, but it helps. This campaign paired the content program with a web design uplift so more of the new traffic turned into enquiries. If your current site is slow or does not convert, that is usually the first fix.
Want results like these? Explore our tradie SEO services or book a free consultation.
