More yearly leads from organic
Yearly organic traffic growth
More keywords in Google's top 3
Results measured over a 12-month campaign.
The Challenge
This team did great electrical work, but their brand-new, professionally built website lacked many of the signals needed to compete in local organic search.
The site needed stronger service targeting, clearer local relevance and supporting content that proved the team's expertise. The Google Business Profile did not yet represent the full range of services offered.
Conversion was leaking too. Calls to action were not always prominent, trust signals needed more visibility, and customers faced unnecessary steps before enquiring, a real problem when people searching for an electrician often need help fast.
The Work
We ran a straightforward local SEO campaign built on getting the fundamentals right: a stronger Google Business Profile, high-intent service and suburb pages, genuinely useful local content, and a faster site that made getting in touch easy.
Strengthen the Local Search Presence
A full audit and optimisation of the Google Business Profile. Services and products were added to better represent the business and lift relevance for 'electrician near me' and Google Maps searches.
Build Trust With Real Imagery
A local photoshoot captured the team and completed electrical work, replacing generic stock across the profile and website so homeowners could see a real, active business before enquiring.
Improve Key Pages and Conversion
The homepage was rebuilt to lead with services, service areas and the point of difference, with the value proposition above the fold. Clearer emergency call-outs, buttons throughout, full-width mobile CTAs and a sticky mobile contact bar removed friction.
Target Services and Perth Suburbs
Dedicated service pages were improved with intent-matched content and FAQs, and high-intent suburb pages were built with suburb names, postcodes and an embedded service-area map.
Build Topical Authority With Content
Supporting articles answered real homeowner questions, from DIY powerpoints to smoke-alarm testing and what to do after a blown fuse, each linking back to its core service page and localised to Perth homes and WA safety rules.
Resolve Technical and Performance Issues
A technical audit fixed indexing and performance issues, lifting PageSpeed Insights from 36 to 94 on mobile and 58 to 100 on desktop for faster, mobile-friendly pages.
The Results
The combined local SEO, content, conversion and technical work produced sustained growth across organic search and Google Maps.
Yearly organic traffic rose 365% and yearly organic leads 510% against the campaign starting point, with a 239% lift in monthly organic traffic year on year and keywords in Google's top three up 433%.
Google Business Profile and Maps visibility grew 34% and calls from Google Maps 39% year on year, while estimated organic traffic value climbed from $59 to $536 a month.
A straightforward local SEO campaign that turned a brand-new brochure site into a genuine organic lead engine: 510% more yearly leads on the fundamentals done right.
Frequently Asked Questions
Can a small electrical business really compete in local search?
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Yes. This father-and-son team grew organic leads 510% by getting the fundamentals right: a strong Google Business Profile, high-intent suburb and service pages, useful content and a fast, conversion-focused site.
How long did these results take?
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Local SEO compounds over months. The headline yearly gains built across the campaign as the Google Business Profile, content and technical fixes matured and reviews grew.
Does a new website guarantee more leads?
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No. A new site does not automatically create visibility. It has to be supported by an optimised Google Business Profile, strong service and location pages, useful content, clear local relevance and an easy path to enquire.
Would this work for my trade?
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The local-first playbook carries across trades. The keywords and market differ for an electrician, plumber or builder, so the plan is tailored, but the fundamentals are the same.
Want results like these? Explore our tradie SEO services or book a free consultation.
