Tradie SEO Expert
Proof, Not Promises

Reporting and Analytics for Tradies

  • Every call tracked to its source
  • Rankings you can check any time
  • Real cost per lead, not vanity metrics
  • Plain-English monthly reports
Get my free reporting review 1300 544 928

Free, no-obligation audit. Australia-wide, tradie-only.

Tradie-only agencyAustralia-wideNo lock-in contractsMonth-to-monthSEO + Google Ads + AIPlain-English reportingYou own everythingTradie-only agencyAustralia-wideNo lock-in contractsMonth-to-monthSEO + Google Ads + AIPlain-English reportingYou own everything
Why this matters

Can you actually tell whether your SEO is turning into booked jobs?

The most common complaint tradespeople have about their previous SEO agency is that the reports were full of graphs but contained no useful information. Rankings went up on keywords no customer ever searched. Calls were not tracked. There was no way to know if the investment was working.

We report differently. Every metric in our monthly report is traceable back to a real phone call or a real enquiry. You see the keywords, the rankings, the clicks, the calls, and what each one cost.

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“aircon installer near me”
1
7

Your business, top of the map pack.

Tracked keywords

Sound familiar?

  • Your reports are graphs, not jobs
  • Nobody tracks where your calls come from
  • You rank for words no customer searches
  • You can't tell if the money's working
  • The last agency hid behind jargon
Every angle covered

What Reporting and Analytics Actually Covers

Good reporting ties every number back to a real call. Tap through what we track for you.

Every enquiry tracked to its source

The only metric that pays the mortgage is a call or a booked job. We track every call and form back to the channel that produced it, so you see real leads and real cost per lead.

  • Unique call tracking numbers per channel
  • GA4 conversion tracking on every form
  • Cost per lead by channel, calculated for you
  • Month-on-month call volume trend

Where you rank and how it's moving

We track your positions across your primary and suburb keywords, your map-pack appearances and your Search Console data, and explain what's moving and why.

  • Automated rank tracking across your keyword set
  • Map-pack appearance and GBP insights
  • Google Search Console clicks and queries
  • Plain-English notes on what changed

Your numbers, any time you want them

You don't wait 30 days to see what's happening. A live dashboard gives you rankings and call data whenever you want, backed by a monthly report written for a tradie, not a marketer.

  • Live dashboard access between reports
  • You own every login and every data source
  • A monthly report you can read in five minutes
  • A 30-minute walkthrough whenever you want one
How we deliver it

How We Deliver Reporting and Analytics

Every part of the work, in order. Open any step to see exactly what we do and why it moves the needle for your trade.

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  1. 01

    What Gets Measured in a Tradie SEO Campaign

    Read more

    The metrics that matter for a trade business are not the same as the metrics that matter for an e-commerce brand. We build the reporting stack around what a tradie actually needs to know.

    MetricWhy It MattersHow We Track It
    Calls from organic searchThe primary output of a tradie SEO campaign, actual phone callsUnique call tracking numbers assigned to organic and paid channels separately
    Ranking positionsShows which keywords you are visible for and how positions change monthlyAutomated rank tracking across your primary and suburb keyword set
    Map pack appearancesHow often you appear in the three-pack for local searchesGoogle Business Profile Insights combined with rank tracking
    Contact form submissionsOnline enquiries from website visitors who prefer not to callGoogle Analytics 4 conversion events on every form on the site
    Click-to-call taps on mobileDirect calls from the phone number displayed on your websiteGA4 event tracking on the tel: link in the header and sticky CTA bar
    Cost per leadAllows direct comparison between SEO investment and job revenueCalculated from total spend divided by attributed calls and form submissions

    Core metrics in every monthly tradie SEO report. All traceable to real lead events.

    Impressions and Sessions Are Not Leads

    An agency that reports 100,000 impressions and 5,000 website sessions without any call or enquiry data attached is reporting on attention, not results. For a trade business, the only metric that pays the mortgage is a call or a booked job. We build our reports from that point backwards.

  2. 02

    The Monthly Report: What You Actually Receive

    Read more

    Our monthly report is written for a tradie business owner, not a digital marketing manager. Plain language, clear numbers, and a straight answer on whether the campaign is producing.

    1. 1

      Call Summary

      Total calls from organic search and paid channels separately, with month-on-month change and a breakdown by source suburb where tracking supports it.

    2. 2

      Ranking Movements

      Position changes for your primary keyword set and suburb pages. Green means improved. Red means something needs attention. We explain both.

    3. 3

      GBP Performance

      Map pack call button taps, photo views, direction requests, and search query data from Google Business Profile Insights.

    4. 4

      What We Did This Month

      A plain-language list of every action taken in the campaign: pages published, links acquired, GBP posts published, technical changes made.

    A good SEO report should tell you what happened, why it happened, and what we are doing next. If you need a marketing degree to understand your own report, the agency is hiding behind complexity.

  3. 03

    Call Tracking: Knowing Every Lead Source

    Read more

    Call tracking assigns a unique phone number to each marketing channel. When someone calls the number on your website, we know they came from organic search. When they call the number in your Google Ad, we know they came from paid. When they call the Hipages number, we know that too.

    How Call Tracking Works for Tradies

    • A unique tracking number is displayed on your website for organic and direct traffic
    • A separate tracking number is shown to visitors arriving via paid ads
    • All tracking numbers forward to your real phone number, callers experience no difference
    • Each call is logged with the source, the time, the duration, and the caller's suburb where available
    • Monthly reporting shows call volume by source so you can calculate cost per lead by channel

    What Call Tracking Reveals

    Most tradies who set up call tracking for the first time discover that their biggest lead source is not what they thought it was. Some find that most calls come from organic search they had not attributed to SEO. Others discover their Google Ads are generating calls from suburbs they do not even service.

    Call Tracking Pays for Itself

    Understanding which calls come from which channel allows you to cut spend on channels that are not producing and reinvest in the ones that are. Most tradies who implement call tracking recover its cost within the first two months by stopping spend on underperforming channels they did not know were underperforming.

  4. 04

    Google Search Console and Rank Tracking

    Read more

    Google Search Console (GSC) shows you the exact search queries that led people to click on your website in Google's results. It tells you the position your page appeared in, the number of times it was shown, and the number of clicks it received.

    • GSC is connected to your website from day one of every campaign
    • We review click-through rate (CTR) for your top keywords and fix title tags or meta descriptions that are under-performing
    • Position data from GSC is cross-referenced with our rank tracking tool so inconsistencies are caught early
    • Keyword discovery: GSC often reveals searches you are ranking for that you had not targeted, opportunities to build dedicated pages
    • Coverage errors (pages not indexed, pages with technical issues) are flagged and fixed monthly as part of the campaign
    Can I access Google Search Console myself?

    Yes. We add you as a full owner of your own GSC property from day one. You can log in and see everything we see at any time. We do not restrict your access to your own data.

    What is the difference between rank tracking and GSC data?

    GSC shows you actual click data from Google's index. Rank tracking tools check your position for specific keywords on a schedule. GSC is the ground truth for clicks; rank tracking is better for monitoring position changes across a large keyword set on a daily or weekly basis.

What you get

Exactly What's Included

No vanity metrics. Here is exactly what you'll see every month, in plain English.

Call tracking setup

Unique tracking numbers per channel so every call is attributed to organic, paid or referral, with no change for the caller.

GA4 conversion tracking

Every form submission and click-to-call tracked as a conversion, so online enquiries are counted too.

Rank and visibility tracking

Automated tracking across your keyword set, map-pack appearances and Google Search Console data.

Live dashboard access

Check your rankings and call volume any time between reports. You own every login and data source.

Plain-English monthly report

Calls, rankings, cost per lead and what we did this month, written for a tradie business owner, not a marketer.

Cost-per-lead reporting

Total spend divided by attributed leads, so you can compare your SEO investment against real job revenue.

Proof, not promises

Real Results for Real Tradies

View all case studies

Air Conditioning Installer: 300% Growth, Tripled Conversions

A family-run air conditioning and split-system installation business serving Perth's northern suburbs. Strong on the tools, close to invisible on Google.

185

Monthly leads, up from 38

300%+

Organic traffic growth

Read the case study
Air conditioning technician installing a split system in a Perth homeAir Conditioning & HVAC · Perth, WA
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In their words

What Tradies Say

Real reviews from Australian trade businesses we've helped rank higher and win more work.

Brad and his team have been great. Always happy to assist us with updates and changes, and it's been amazing the traction Brad has been able to generate for our brand.

A

Alex F.

EV / Electrician · Web Design · SEO · SEM

Highly recommend Brad and his team. I first met up with them to chat about updating my website and improving its online performance. Working with Brad and his team has been an easy process with fantastic results. Thank you.

R

Robert N.

Home Improvement / Patio Installer · Web Design · SEO · SEM

Working with Brad and his team transformed our business. We were a little concerned about spending the money but genuinely it's one of the best things we've done. They completely redesigned our solar company's website and put us on page one of Google.

E

Elia B.

Solar · Web Design · SEO · SEM

We recently engaged Brad and his team to build us a standout webpage that highlights our comprehensive plumbing and civil services. Brad conveyed our varied range of services in a clear and concise way. We'd been putting this off for some time, but his team had a step-by-step approach, contemporary design ideas, regular updates on editing and timeframes, friendly staff and outstanding technological support. We look forward to continuing this relationship, with his team monitoring our site to keep us on target.

C

Carmen M.

Plumbing & Civil · Web Design

Brad and his team have really saved my business. From the first meetings you could tell we were finally at a professional, local and honest place. We had several old sites overlapping and our digital presence was a real mess until Brad and his team sorted it. Highly recommend.

G

Glen N.

Air Con / HVAC · Web Design · Local SEO

I met Brad during a workshop through the Fremantle Chamber of Commerce. He gave a full room of small to medium businesses a really solid package of information, verbally and visually. This led me to engage him, and now Brad and his team are my tech gurus. It's a process, and I find Brad and his team supportive as we go on the journey together. I'd fully recommend Brad and his team to take your business to the next level, especially if you're a luddite like me.

M

Mandi F.

Business Owner · Consultation

Would like to thank Brad and his team for their services. They always make time to discuss my needs and work with me to produce an outcome. Thank you.

B

Brad J.

Electrician · Local SEO

Although I'm not a paying client, I felt obligated to leave this review. I know Brad personally, and amongst his busy schedule he kindly put some hours in to help me with my Google Business Profile listing. It's fair to say he and the team cut through my online problems like a knife through butter. I'm also a regular referrer to Brad, and everyone I know who has engaged their services has been ecstatic with their work rate and results. Thanks again, team!

C

Charlie

Business Owner · Consultation

Swipe to read more reviews

Common questions

Frequently Asked Questions

What does a tradie SEO report actually show?

A well-built tradie SEO report shows the number of calls attributable to organic search and paid channels separately, ranking position changes across your primary keyword set and suburb pages, Google Business Profile call button taps and search impressions, and a plain-language summary of what was done in the campaign that month.

How do I know if my SEO is actually working?

You know SEO is working when the number of inbound calls from organic search increases month-on-month and your ranking positions for target keywords improve. Call tracking makes this measurable. If your reporting does not include attributed call volume, you cannot honestly assess whether SEO is working.

Do you provide access to live ranking data between reports?

Yes. Clients have access to a live dashboard where they can check ranking positions and call volume at any time between monthly reports. You do not have to wait 30 days to see what is happening in your campaign.

Can you show me what my competitors rank for?

Yes. Competitor keyword and ranking analysis is part of our standard campaign setup and is included in the quarterly reporting review. We show you which keywords your top-ranking competitors own, which they are vulnerable on, and where the best opportunities are to take positions from them.

What happens if rankings drop one month?

We investigate the cause, explain it clearly in the report, and outline what is being done to recover. Google algorithm updates, technical issues, and new competitor activity can all affect rankings. Transparency about what happened and what comes next is part of the service.

Do you report on Google Business Profile performance separately?

Yes. GBP performance, call button taps, direction requests, photo views, and the search queries that triggered your profile, is reported separately from your website metrics. Both feed into the total lead picture for the campaign.

Ready to Get the Phone Ringing?

Book a free consultation. We'll show you exactly where you sit, who's beating you, and what it takes to get to page one.

  • See exactly where you rank and what it takes to win
  • Month to month, no lock-in contracts
  • Australia-wide, and we only work with tradies
Prefer to talk? Call 1300 544 928

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See exactly where you rank and what's costing you jobs.

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